How does the Radio One Breakfast Show reach its audience?

How does the Radio One Breakfast Show reach its audience?

The BBC reaches its audience by sticking to its 3 main aims of educating, entertaining and informing. By ‘putting the audience at the heart of everything’ they do, the Radio One Breakfast Show produces content that the audience will tune into on a daily basis.

The Breakfast Show uses a variety of different platforms to show and promote their content, platforms such as TV, radio and mobile apps. By having their content on a multitude of platforms, more people can listen in different ways. If the content were only available on one platform, it would limit the number of listeners the show has as some people may not be able to access to it. In the mornings, the breakfast show primarily plays music with about 5-6 songs in each half-hour segment. Other content includes interaction with audience, games and general chat. The Breakfast show does include News Reports but as the BBC wishes to present themselves as politically unbiased the host, Greg James does not include his own opinions on the stories on hand. By remaining unbiased, the 

show keeps the audience attracted as there are no opinions that can be offended.

The BBC’s remit is evident in the Breakfast Show because of a variety of factors. The News segments successfully educate and inform audiences while remaining politically unbiased because it is not Greg James presenting them. The use of games throughout the morning show, show the entertainment provided for the audience as they feel included and enjoy the game that is played that morning. The songs, sometimes suggested by the audience, also help to entertain or they come from the UK top 40 which is the most popular songs at the time. The general chat heard on the show also provides entertainment