- What is the target audience for Radio 1's Breakfast Show? - Young people, 15-29. Does appeal to older people too.
- How many new listeners has Greg James attracted since he took over in 2018? - 250,000 new listeners (1st year)
- How had Greg managed to 'inform, educate and entertain' his listeners? - Calls and talks to the listeners/include them in things on social media on the show and through phone calls. He does 'deeply stupid stunts' (escape room/ sofa-surfing). Talks about his own mental health issues to help listeners to relate.
- How has Greg tackled political issues? - wants a show that lets people 'escape from reality', he does make the odd stand. BBC restricts things
Explain the success of Greg James since his take over of the Radio 1 Breakfast Show in 2018.
Greg has been described as an 'everyman' which automatically gives him a wide appeal as it suggests that he can talk to and relate with anyone, which he needs to be able to do with his job. Because he is such as a relatable man, people feel that the licence fee is justified as people want to listen to and enjoy his show regardless of the price. This is shown through his gain of over 250,000 new listeners within his first few months of hosting the show. He also keeps the listeners attracted by keeping political views to a minimum and therefore doesn't potentially offend anyone with his views.
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