Distrubtion of Jungle Book 1967

Distribution-Jungle Book 1967

• $4,000,000 budget of Jungle Book 1967
• On opening weekend, the film made $5,000,000
• To date, the Jungle Book has made $210,000,000

How has Disney made so much money from the jungle book 1967?

• Re-released in the US in 1978,1984 and 1990
• Re-released in the UK throughout the 1980s
• DVD in 2007
• Multiple re-releases on DVD and Blu-Ray
• Merchandise
• Original soundtracks on vinyl-first record from animated feature films to achieve gold status in the US
• Digital downloads via iTunes, Amazon video, Google Play etc.
• Disney also ‘vault’ their films i.e. stop them being able to be purchased

Distribution

Producers               Distribution           Audience

Invisible art- a process known only to those within the industry, barely written about and also imperceptible so everyone else.

 

Each distribution company takes on a certain number of titles each year an creates an individual release an individual release-plan for those films. Their responsibilities include:

·        Deciding on a release date

·        Deciding how many prints to produce and in which cinema to screen them

·        Advertising campaigns

·        Designing artwork for adverts, posters, flyers and billboards

·        Organising premieres and talker screenings

·        Booking talent (I.e. the stars or director) for Press interviews and personal appearances.

They do these things to release and sustain a film in the market place. This works best when the 3 stages (production, distribution, exhibition) are linked or controlled by the same company. The UK system has more focus on marketing and sustaining a film in the local market.

Independent studios struggle to get distribution-No formal connections between producers, distributions and exhibitors.

For collaborations, they need major companies on their side £££££££££££££$$$$$$$$$$$