Magazine Industry

Magazine Industry
The Sunday Times article summary:
The article says that over time magazines are recently becoming less popular.  'Marie Claire' is now absent from UK newsstands, this along with many other magazines. Reading rates were dramatically dropping and some magazines were 'struggling to stand out from the crowd', publishers are now trying to find new ways to attract new readers. The majority of younger readers were being taken away by social media. Social media became the biggest form of competition. Magazines would benefit more from limited releases.
The Big Issue

• First published in 1991
• Street Newspaper
• Hybrid genre (entertainment and social business) 
• Entertainment aspect attracts advertising revenue
• Editorial content is often critical of big businesses, banking and champions the political cause and role of the individual within the society
• Costs £2.50 - £1.25 goes to the trader

"ETHICAL CAPITALISM"-John Bird

The words 'The Big Issue', on the masthead, could be referring to the overriding theme of homelessness within society or could be referring to the general subjects that particular issue will be mentioning. The masthead is stamp-like.    



This cover is an idea for an edition of 'The Big Issue' discussing ideas on climate change.

Theorist Study
2 parts of the course where theory is needed to be applied:

1.    NEWSPAPERS
2.     LFTVD (LONG FORM TV DRAMA)

Narratology

We can discuss the use of narrative in all media texts.

Tzvetan Todorov believes that every narrative has the same 5 stages to it, based around the main character

The five stages:

1. The equilibrium- The main characters life is balanced and normal, there have been no disruptions to the main characters life...yet.
2. The disruption- A problem disrupts, the main characters life has been disrupted shattering all equilibrium.
3. The recognition- The main character realises that their situation has changed- not for the better.
4. The repair-The main character now sets out to 'right the wrongs' and repair the situations, so that life can be as good as it was originally(equilibrium)
5. The new equilibrium-The main characters have worked through the problems as a result, have gained back their equilibrium.  However- they have GROWN from their experiences.

Bride Wars narrative:

1. The equilibrium-  2 main characters, Emma and Liv, get engaged and arrange to have their weddings at the same venue on different days. They get to planning their weddings as they planned since they were children. 
2. The disruption- Due to error, the friend's weddings end up being on the same day, after it is made clear that neither will compromise, their weddings remain on the same day causing dispute.
3. The recognition- After the attempted sabotages of each other's weddings, the 2 come to terms with the fact they won't attend each other's weddings and continue to plan their days.
4. The repair- After one of the women calls of their wedding, the pair rekindle and enjoy the other wedding.
5. The new equilibrium- 3 years later both friends are married and their friendship is as strong as it was, at the end both find they are pregnant and due on the same day.