Regulation In Film

Is the rating of Jungle Book 2016 as PG a good thing or a bad thing for Disney?
The PG rating for the 2016 jungle book can be argued as both good and bad for Disney's company. With the self-rating of the 1967 Jungle Book being 'U', the initial thought would be the same for the 2016 re-make. This new 'PG' rating of the film has some advantages but also some disadvantages.
Because Disney films are primarily aimed at younger children, this 'PG' rating can hinder who gets to watch the film. The rating could make parents question whether they want their children to watch the film as it may be seen as somewhat 'violent' and scary to the younger audience. This hinders the viewings of the movie which then means, less money made in total. Despite this, the rating may make parents want to watch the film themselves to see if the movie is appropriate, which means money made despite whether their children watch it or not.
However the film attracted both younger and older audiences, meaning to some, the 'PG' rating didn't affect them at all. Because the film is a live-action remake of the 1967 Jungle Book, too many, the 2016 version held nostalgic features and that's what drew them in. These people, now old enough, didn't have to worry about the age rating and could enjoy the film, either way, providing Disney with the money they wanted. The movie trailer and teaser trailer also drew in an older audience with the dark and dangerous atmosphere which wouldn't be deemed appropriate for the younger audience, making the rating not apply to those who watch. 
To conclude, the 'PG' rating of the 2016 Jungle Book did hinder Disney slightly but, overall, didn't apply to the audience members that were primarily watching the movie.