The Jungle Book

 How does the promotional material for the Jungle Book 1967 and 2016 reflect an evolving industry?

There are many factors which reflect evolving media through the use of promotional material between the two Jungle Book movies.


The 1967 Jungle Book was shown in countries such as the USA, UK, Germany and Sweden. The film was most popular in the USA where the film was made. With the film being shown in cinemas only during the first release, the short duration of 78 minutes might not have been shocking firstly, because of cinema running times and secondly, because of production costs. 
The lack of TV’S meant there was no point in DVDs or VHS which limited promotional material as the movie could only be viewed in cinemas. The Jungle Book was released in the United States on VHS in 1991 and in the United Kingdom in 1993, the film was later released on Blu-ray and DVD in 1999. The releases of VHS' and DVDs the promotional material was heightened. 
Due to the lack of technology at the time, the only forms of marketing for the 1967 Jungle Book was movie posters and cinema signs. This limited amount of initial marketing may have initially hindered the promotional material, however after more cinephiles watched the movie, the word of the movie spread and more people viewed and heard about it.

The 2016 remake of The Jungle Book highlighted the evolving media. Through the new social media platforms that had been released since the 1967 version, word about the movie had begun to spread, even before the film was released. With TVs also being a common household appliance, DVDs would've been brought on release, August 16, and been boosted promotional material immediately.
Youtube allowed trailers and movie snippets to be released which attracted viewers through the sense of nostalgia. These new social media platforms such as Twitter, Youtube, Facebook and more allowed the promotional material for the film to be extremely high even before the film was released. These social media posts also enabled word-of-mouth marketing, similarly to the 1967 movie.
 Because of the advances in media technology, the film was able to use CGI and special effects which automatically draws the viewers in.
The dramatic change in the number of promotional material between the two movies is a clear indication of the evolving media.