Evolving Media

Evolving Media

Free market capitalism: an economic system in which the government has minimal control over the market, allowing companies to act in self- interest to determine the price of goods and services.

Production:
the creation of the media product and is the responsibility of the PRODUCTION COMPANY


Development-Preproduction-production-postproduction

Before this stage FINANCE must be arranged


British funding-BFI, lotteries, production companies, businesses

USA/Hollywood-conglomerates provide financial backing


The Jungle Book 1967 Research:

Scripting:

Disney thought the first version of the script was too dark for family audiences; Disney himself took control and changed the production team. Many of the original characters were cut out, creating a clear storyline. The drawings of the characters were based on the actors, their voices and their personalities. Disney wanted characters to carry the film and was creative in vocal casting. They tried to incorporate the personalities of the actors into the cartoon characters.

Visual effects:

 Backgrounds were hand-painted — with exception of the waterfall, mostly consisting of footage of the Angel Falls - and sometimes scenery was used in both foreground and bottom to create a notion of depth. Multi-plane creates 3D effects.

Sound/Music:

The songs were developed early on in the creation process. Some of the music featured was from old films, which decreases production costs.

Animation Process:

Collaboration process on the animation of the characters.


Explain the production process of Disney’s Jungle Book (1967)

After the Sword in the Stone was released, story man Bill Peet claimed to Walt Disney that "we can do more interesting animal characters" and suggested that Rudyard Kipling's The Jungle Book could be used for the studio's next film. Disney decided that the first version of the script was too dark and therefore took control and changed the production team. Walt wanted a light, fun and entertaining movie with ‘happy songs’. The Jungle Book drawings were based upon the actors, their voices and their personalities. Disney had the songs developing early on in the creation process, with the majority of the songs being written by the Sherman Brothers. Some characters were cut out during the production process to create a clearer storyline. The actual making of the animated characters was a collaboration process. The visual effects in the movie were all hand-painted backgrounds, with the exception of the waterfall which mostly consisted of footage of the Angel Falls. The songs featured in the jungle book were developed in the early in the creation process, some of the music featured was from former films which helped to decrease production costs.